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Mobile Anxiety Syndrome – how is the mobile changing our psychological...
Ever lost your mobile – followed by a sense of utter panic? Left it at home and had to go back, despite being late for the office because you can’t live without it? Need to check it every 5 minutes in...
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The new iPhone – No NFC… no comment!
Probably one of the most surprising things about the new iPhone5S isn’t its novel fingerprint security device (though only available on the £700 model) but what it lacks. The iPhone, once the leader...
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66% of 37% of numbers are made up by 45% of people who have a 93% chance of...
It always amazes me our obsession with numbers, especially for a creative industry that knows that consumers are emotional creatures who don’t buy based on rational numbers. We put so much value on...
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Just because you know where I am, doesn’t mean I’m listening.
Here’s an interesting story that makes us step down from the ivory tower and take a real world look at proximity marketing. 4 people are are sitting drinking in a pub, a psychologist, a salesman, a...
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The new age of honesty
It’s not far away but 2014 could be the dawn of a new age of honesty in marketing. There are many theories about cycles but what seems always to be true is that cycles exist and what goes up then goes...
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Why is TV beating digital in battle for FMCG ad spend?
As reported on page 4 of the FMCG’s weekly publication, The Grocer, “TV beats web in battle for FMCG ad spend”, food and drink companies are slashing digital budgets to go back to TV. Why? Because, as...
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